Interchanges.com provides search engine optimization service which is the art of placing your web site in the first few pages of a search engine for a strategically defined set of keywords. Search engine optimization leads to an improvement in search engine placement which in turn leads to an increase in targeted traffic to your web site, thus resulting in more leads and sales.
When individual search for information using search engines, there are hundreds of options available for selections. Consumers will not go through all options, only the top few are likely to catch his or her eye.
Search Engine Optimization (SEO) involves making web pages more search engine friendly to promote them as the most highly ranked on the search engine listings so that it becomes beneficial for the consumer.
The following things are taken into consideration in Search engine optimization.
• Domain name
• Page content
• Site structure
• Site design
• Site topics
• Headings
• Sub-headings
• Links
• Site usability
Basic Search Engine Optimization FAQ
What are Meta Tags?
The meta tag is used to describe the contents of a web page.
Here is a sample set of meta tags:
<HEAD>
<TITLE>page title goes here</TITLE>
<META NAME=”description” CONTENT=”page description”>
<META NAME=”keywords” CONTENT=”keyword1, keyword2, etc.”>
</HEAD>
<BODY>
What is a Meta Description Tag?
The Meta description tag is a snippet of HTML code that is present inside the <Head> </Head> section of a Web page. It usually is placed after the Title tag and before the Meta keywords tag.
What is a Meta Keywords Tag?
The Meta Keyword Tag is where you list keywords and keyword phrases that have been targeted for that particular page. Search engine categorizes the pages based on meta keywords
What are Site Maps?
Site maps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. Site maps are organized hierarchically.
April 2, 2008 at 1:14 pm
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